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Edwin Best CRM & Cx
Successful customer-centric business

Your Customer Relationship Management (CRM) in line with Customer experience (Cx) for engaged employees and customers.

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Customer centric business 2023. Top 4 Customer Experience, CRM & CX tools trends and developments

Customer centric business 2023. Top 4 Customer Experience, CRM & CX tools trends and developments

by Edwin Best | 16 May 2023 | CRM, Customer Experience

In the year 2023, the following themes will remain the norm: agility, artificial intelligence, data-driven working and new leadership & empowerment of – hybrid working – teams. Themes that are driven by current geopolitical, economic and digital...
Breaking down the silos part of the CX Strategy!

Breaking down the silos part of the CX Strategy!

by Edwin Best | 21 April 2023 | CRM, Customer Experience

Silo solving must be an important part of the CX strategy! What customer wants: “get “their jobs done”, they don’t care how an organization is organized. They want a seamless – brand – experience across all touchpoints, without any hassle. But..Organizations are...
Breaking down the silos through journey mapping. Approach with double diamond

Breaking down the silos through journey mapping. Approach with double diamond

by Edwin Best | 1 June 2022 | CRM, Customer Experience, Klantgericht Ondernemen

Many organizations are organized in “silos”. Departments such as marketing, production, sales and service each with their own – “vertical” – management and KPIs. Today, under the influence of contemporary developments, this model causes problems in the operation at...
The 6 Customer experience pillars

The 6 Customer experience pillars

by Edwin Best | 2 May 2022 | Customer experience, Klantgericht Ondernemen, Transformation customer centric business

A Customer experience (Cx) strategy drives successful and distinctive businesses. The introduction and implementation of a Cx strategy are complex. What are the pillars of a successful Cx approach? And what are the main focus areas for each pillar? What are the...
Global CX inspiration journey (text version)

Global CX inspiration journey (text version)

by Edwin Best | 11 April 2022 | Customer experience, Customer Relations Management (CRM), Transformation customer centric business

April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
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    Management book

    Successful customer-centric business

    Together with business partners and customers I have developed and implemented strategies and run consultancy trajectories in the field of CRM, Customer experience and customer centricity since October 1st, 2009.

    The experience I have gained together with the most recent trends and developments are translated in my management book, which was released in 2019.

    More information
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    Global Cx journey around the world

    April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. To celebrate this and to inspire I have written together with 12 Cx consultants around the globe: Global Cx journey around the world

    View PDF

    Click on the items for more information.

    Edwin Best CRM & Cx
    Jutphasestraatweg 14
    3434 BM, Nieuwegein

    +31308771370
    edwin@edwinbest.nl

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    • Customer centric business 2023. Top 4 Customer Experience, CRM & CX tools trends and developments 16 May 2023
    • Breaking down the silos part of the CX Strategy! 21 April 2023
    • Breaking down the silos through journey mapping. Approach with double diamond 1 June 2022
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