Many organizations are organized in “silos”. Departments such as marketing, production, sales and service each with their own – “vertical” – management and KPIs. Today, under the influence of contemporary developments, this model causes problems in the operation at...
A Customer experience (Cx) strategy drives successful and distinctive businesses. The introduction and implementation of a Cx strategy are complex. What are the pillars of a successful Cx approach? And what are the main focus areas for each pillar? What are the...
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
In the year 2022 the following themes will become the norm: agility, artificial intelligence, new leadership & empowerment of – remote working – employees and data-driven decision making. Driven by the redefined expectations of customers from services, rapidly...
The CRM landscape is changing rapidly. Transforming best of breed solutions (specialized in a specific function) into best of suite solutions (all CRM functionalities in one suite). Take HubSpot. HubSpot has transformed in recent years from a best of breed inbound...
Article March 2020 in magazine Cx world. This article is co-authored by Edwin Best and Joost Kerkhofs, an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised...
What are the CRM trends on the minds of customer relationship management users as they look to 2020? SAP’s Marjolein de Wit – Customer Experience solution expert and guest blogger on this site – is looking at 5 trends that SAP is currently seeing in the market. #1:...
The Gulf Customer Experience Awards enables businesses across the Gulf to compete for the ultimate accolade in the world of Customer experience. I have the honour being a member and chair of the jury. Every year I am touched off the inspiring story’s from the...