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Edwin Best CRM & Cx
Successful customer-centric business

Your Customer Relationship Management (CRM) in line with Customer experience (Cx) for engaged employees and customers.

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Breaking down the silos through journey mapping. Approach with double diamond

Breaking down the silos through journey mapping. Approach with double diamond

by Edwin Best | 1 June 2022 | CRM, Customer Experience, Klantgericht Ondernemen

Many organizations are organized in “silos”. Departments such as marketing, production, sales and service each with their own – “vertical” – management and KPIs. Today, under the influence of contemporary developments, this model causes problems in the operation at...
The 6 Customer experience pillars

The 6 Customer experience pillars

by Edwin Best | 2 May 2022 | Customer experience, Klantgericht Ondernemen, Transformation customer centric business

A Customer experience (Cx) strategy drives successful and distinctive businesses. The introduction and implementation of a Cx strategy are complex. What are the pillars of a successful Cx approach? And what are the main focus areas for each pillar? What are the...
Global CX inspiration journey (text version)

Global CX inspiration journey (text version)

by Edwin Best | 11 April 2022 | Customer experience, Customer Relations Management (CRM), Transformation customer centric business

April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
CX journey around the globe (PDF version)

CX journey around the globe (PDF version)

by Edwin Best | 6 April 2022 | CRM, Customer experience, Klantgericht Ondernemen, Transformation customer centric business, Uncategorized

April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
2022 Trends & developments in Customer centric business, CRM & Customer experience

2022 Trends & developments in Customer centric business, CRM & Customer experience

by Edwin Best | 25 January 2022 | CRM, Customer experience, Klantgericht Ondernemen, Transformation customer centric business

In the year 2022 the following themes will become the norm: agility, artificial intelligence, new leadership & empowerment of – remote working – employees and data-driven decision making. Driven by the redefined expectations of customers from services, rapidly...
How do you improve the online Customer experience using HubSpot?

How do you improve the online Customer experience using HubSpot?

by Edwin Best | 4 June 2021 | CRM, CRM Pakketselectie, Customer experience, Uitgelicht CRM oplossing

The CRM landscape is changing rapidly. Transforming best of breed solutions (specialized in a specific function) into best of suite solutions (all CRM functionalities in one suite). Take HubSpot. HubSpot has transformed in recent years from a best of breed inbound...

Successful CRM & Cx Strategies and Organisational Behaviour Management

by Edwin Best | 3 June 2020 | CRM, Customer experience, Transformation customer centric business, Uncategorized

Article March 2020 in magazine Cx world. This article is co-authored by Edwin Best and Joost Kerkhofs, an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised...

5 CRM Trends for 2020: Simpler, stronger, smarter

by Edwin Best | 15 May 2020 | CRM, Customer experience

What are the CRM trends on the minds of customer relationship management users as they look to 2020? SAP’s Marjolein de Wit – Customer Experience solution expert and guest blogger on this site – is looking at 5 trends that SAP is currently seeing in the market. #1:...

Gulf Customer Experience Awards 2020 overall winner, RAKEZ’s CX Transformation Journey

by Edwin Best | 2 May 2020 | Customer experience, Transformation customer centric business

The Gulf Customer Experience Awards enables businesses across the Gulf to compete for the ultimate accolade in the world of Customer experience. I have the honour being a member and chair of the jury. Every year I am touched off the inspiring story’s from the...

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    Management book

    Successful customer-centric business

    Together with business partners and customers I have developed and implemented strategies and run consultancy trajectories in the field of CRM, Customer experience and customer centricity since October 1st, 2009.

    The experience I have gained together with the most recent trends and developments are translated in my management book, which was released in 2019.

    More information
    PDF

    Global Cx journey around the world

    April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. To celebrate this and to inspire I have written together with 12 Cx consultants around the globe: Global Cx journey around the world

    View PDF

    Click on the items for more information.

    Edwin Best CRM & Cx
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    [email protected]

    Blog

    • Breaking down the silos through journey mapping. Approach with double diamond 1 June 2022
    • The 6 Customer experience pillars 2 May 2022
    • Global CX inspiration journey (text version) 11 April 2022

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