CX and successful journey management 2024
The Customers expectations about their brand experiences along the customer journey are subject to different changes in 2024; Under which, changes in the Voice of the Customer (VoC), making the next moves in personalization and emotional AI. To understand the customer...
The Golden Circle of CRM and CX tooling
Make the use of technology – CRM and CX tooling – strategic with The Golden Circle of CRM and CX tooling model. The key words for this model are continuous improvement, management by objectives and agile. Strategic? Technology is an inseparable means for...
The 6 Customer experience pillars
A Customer experience (Cx) strategy drives successful and distinctive businesses. The introduction and implementation of a Cx strategy are complex. What are the pillars of a successful Cx approach? And what are the main focus areas for each pillar? What are the...
Global CX inspiration journey (text version)
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
CX journey around the globe (PDF version)
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...Mijn management boek “Succesvol klantgericht ondernemen”
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