Edwin Best CRM & Cx
Successful customer-centric business

Your Customer Relationship Management (CRM) in line with Customer experience (Cx) for engaged employees and customers.

Successful CRM & Cx Strategies and Organisational Behaviour Management

by Edwin Best | 3 June 2020 | CRM, Customer experience, Transformation customer centric business, Uncategorized

Article March 2020 in magazine Cx world. This article is co-authored by Edwin Best and Joost Kerkhofs, an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised...

5 CRM Trends for 2020: Simpler, stronger, smarter

by Edwin Best | 15 May 2020 | CRM, Customer experience

What are the CRM trends on the minds of customer relationship management users as they look to 2020? SAP’s Marjolein de Wit – Customer Experience solution expert and guest blogger on this site – is looking at 5 trends that SAP is currently seeing in the market. #1:...

Gulf Customer Experience Awards 2020 overall winner, RAKEZ’s CX Transformation Journey

by Edwin Best | 2 May 2020 | Customer experience, Transformation customer centric business

The Gulf Customer Experience Awards enables businesses across the Gulf to compete for the ultimate accolade in the world of Customer experience. I have the honour being a member and chair of the jury. Every year I am touched off the inspiring story’s from the...

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Management book

Successful customer-centric business

Together with business partners and customers I have developed and implemented strategies and run consultancy trajectories in the field of CRM, Customer experience and customer centricity since October 1^st, 2009.

The experience I have gained together with the most recent trends and developments are translated in my management book, which was released in 2019.

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Global Cx journey around the world

April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. To celebrate this and to inspire I have written together with 12 Cx consultants around the globe: Global Cx journey around the world

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Edwin Best CRM & CxSuccessful customer-centric business