by Edwin Best | 12 February 2025 | Customer Experience, Customer Relations Management (CRM), Klantgericht Ondernemen, Transformation customer centric business, Uncategorized
Change management in general and CX transformation specific is one of the biggest CX issues in the world; Failing transformations, change saturation, frustrated CX teams. Call 2 action! I followed several Harvard courses about (change) management, became a Prosci...
by Edwin Best | 14 March 2024 | Customer experience, Customer Relations Management (CRM), Uncategorized
The Customers expectations about their brand experiences along the customer journey are subject to different changes in 2024; Under which, changes in the Voice of the Customer (VoC), making the next moves in personalization and emotional AI. To understand the customer...
by Edwin Best | 11 April 2022 | Customer experience, Customer Relations Management (CRM), Transformation customer centric business
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...