by Edwin Best | 17 November 2023 | CRM, CRM Pakketselectie, Customer experience, Transformation customer centric business
Make the use of technology – CRM and CX tooling – strategic with The Golden Circle of CRM and CX tooling model. The key words for this model are continuous improvement, management by objectives and agile. Strategic? Technology is an inseparable means for...
by Edwin Best | 2 May 2022 | Customer experience, Klantgericht Ondernemen, Transformation customer centric business
A Customer experience (Cx) strategy drives successful and distinctive businesses. The introduction and implementation of a Cx strategy are complex. What are the pillars of a successful Cx approach? And what are the main focus areas for each pillar? What are the...
by Edwin Best | 11 April 2022 | Customer experience, Customer Relations Management (CRM), Transformation customer centric business
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
by Edwin Best | 6 April 2022 | CRM, Customer experience, Klantgericht Ondernemen, Transformation customer centric business, Uncategorized
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
by Edwin Best | 25 January 2022 | CRM, Customer experience, Klantgericht Ondernemen, Transformation customer centric business
In the year 2022 the following themes will become the norm: agility, artificial intelligence, new leadership & empowerment of – remote working – employees and data-driven decision making. Driven by the redefined expectations of customers from services, rapidly...
by Edwin Best | 3 June 2020 | CRM, Customer experience, Transformation customer centric business, Uncategorized
Article March 2020 in magazine Cx world. This article is co-authored by Edwin Best and Joost Kerkhofs, an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised...