by Edwin Best | 14 March 2024 | Customer experience, Customer Relations Management (CRM), Uncategorized
The Customers expectations about their brand experiences along the customer journey are subject to different changes in 2024; Under which, changes in the Voice of the Customer (VoC), making the next moves in personalization and emotional AI. To understand the customer...
by Edwin Best | 6 April 2022 | CRM, Customer experience, Klantgericht Ondernemen, Transformation customer centric business, Uncategorized
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
by Edwin Best | 3 June 2020 | CRM, Customer experience, Transformation customer centric business, Uncategorized
Article March 2020 in magazine Cx world. This article is co-authored by Edwin Best and Joost Kerkhofs, an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised...