by Edwin Best | 12 February 2025 | Customer Experience, Customer Relations Management (CRM), Klantgericht Ondernemen, Transformation customer centric business, Uncategorized
Change management in general and CX transformation specific is one of the biggest CX issues in the world; Failing transformations, change saturation, frustrated CX teams. Call 2 action! I followed several Harvard courses about (change) management, became a Prosci...
by Edwin Best | 14 March 2024 | Customer experience, Customer Relations Management (CRM), Uncategorized
The Customers expectations about their brand experiences along the customer journey are subject to different changes in 2024; Under which, changes in the Voice of the Customer (VoC), making the next moves in personalization and emotional AI. To understand the customer...
by Edwin Best | 6 April 2022 | CRM, Customer experience, Klantgericht Ondernemen, Transformation customer centric business, Uncategorized
April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. Moments of reflection, looking back and looking forward of my personal-professional CRM & Cx consultant journey. The idea arose for a global Cx moment of...
by Edwin Best | 3 June 2020 | CRM, Customer experience, Transformation customer centric business, Uncategorized
Article March 2020 in magazine Cx world. This article is co-authored by Edwin Best and Joost Kerkhofs, an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised...