Edwin Best CRM & Cx
Successful customer-centric business

Your Customer Relationship Management (CRM) in line with Customer experience (Cx) for engaged employees and customers.


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    About EdwinBest.org

    I guide entrepreneurs and institutions with the transformation to successful customer-centric business. I manage this by aligning CRM with Customer experience (Cx) for engaged employees and customers. The effect of this? A flexible organization where the employee and customer are central to all facets of the business. Depending on context and issue, the several pathways vary from total projects (from strategy to implementation) to subprojects (a masterclass, a selection of a CRM solution).



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      Management book

      Successful customer-centric business

      Together with business partners and customers I have developed and implemented strategies and run consultancy trajectories in the field of CRM, Customer experience and customer centricity since October 1st, 2009.

      The experience I have gained together with the most recent trends and developments are translated in my management book, which was released in 2019.


      Global Cx journey around the world

      April 1st 2022, the moment of celebrating my 12.5 years as an entrepreneur in the CRM & Cx business. To celebrate this and to inspire I have written together with 12 Cx consultants around the globe: Global Cx journey around the world