Article March 2020 in magazine Cx world. This article is co-authored by Edwin Best and Joost Kerkhofs, an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised certification in OBM in association with APMG International.


  • Customer experience and CRM
  • Best of both worlds
  • CRM & Cx marriage with Organisational Behaviour Management (OBM)

Link to the article